Est. 2026 · An AI-native studio
Mood, palette, character, and world for fashion houses and emerging labels. From single editorial drops to season-long visual systems.
Full visual campaigns produced through generative tools, with the eye of a stylist and the discipline of a magazine. Look-books, lookbook film, hero imagery.
Logos, typography, voice, manifestos, films. The full surface of a brand built to live on the internet first, everywhere else second.
Short-form video, social campaigns, and creator-style content for brands that want to feel native to feed without losing their edge.
Speculative work & studio explorations
A speculative identity for a niche perfume house operating between Paris and Mexico City. Studio Salmera built the full visual system — wordmark, secondary marks, typographic specimen, packaging language, and an AI-directed launch campaign centered on the imagined "Florent No. 3." A study in how an AI-native studio can produce house-level work without the house.
An editorial campaign for an imagined ready-to-wear capsule, shot entirely through generative tools. Sunday afternoon as a recurring American ritual — the dress you wear to brunch with your mother, the one you wear to walk home alone. Twelve images, one short film, full lookbook PDF.
A speculative quarterly print magazine for emerging fashion writers. Studio Salmera designed the full identity — masthead, grid, type system, cover series — alongside a Substack template kit and Instagram carousel system so writers could extend the publication's voice across channels. A case study in print-thinking for the internet era.
A complete album-rollout campaign for a fictional Brooklyn musician — single covers, lyric videos, Instagram canvas, press kit, and a six-minute AI-directed visualizer. Built as a study in what a record label-quality rollout looks like when produced entirely inside a small studio.
Salmera is a writer and researcher trained in philosophy at Southern Connecticut and Drexel. Her work moves between policy, communications, and image — currently as an Associate Intern at Global Peace Foundation and Project Manager at BNG Nonprofit.
Studio Salmera is the creative half of that practice: a small studio applying her instinct for narrative and her eye for image to brands, fashion houses, and culture-first ventures. She also writes Publicity Stunt and Calling Card on Substack.
Based in New York & Washington, D.C. — working anywhere.
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